Integrated campaign for the launch of Oscar Mayer's Butcher Thick Cut Bacon, including a two-week, cross-country video production, 12hr edits creating daily episodes, real-time surprise and delight food sampling tour, truck and freezer trailer wrap design, microsite design and development and social posts with 24hr moderation. 

Executive Producer: Marc Calamia
Senior Producer: Fred Kluth
Producer and Tour Manager: Alanda Fellows

Creative Directors: Aaron Mosher and David Yankelewitz
Senior Art Director: Megan Schulist
Senior Copywriter: Dave Bourla
Art Director: Ricky Anolik
Copywriter: Josh Chua

Cannes Lion - Shortlist // 2013
The One Show - Merit // 2013
Clio Awards - Shortlist // 2013
NY Festivals - Silver // 2013
SABRE - Gold // 2013
FAB - Gold // 2013
Bees Awards - Best Campaign // 2013
Shorty Awards - Finalist // 2013
Creative Media Awards - Gold // 2013

Press: Good Morning America, The Huffington Post, USA Today, Yahoo, Mashable, Bloomberg, ABC News, CNBC, Devour, Jezebel, Creativity, Contagious, Adweek, and hundreds of other local papers and radio stations