Catalyst’s campaign for International Women’s Day 2019 including development of a Slack app that offers non-gender biased auto-corrections for users, portraiture and videos featuring 60 boss ladies (including Hillary Clinton and Sheryl Sandberg) and an interactive website that allowed users to create their own, shareable, #BiasCorrect photos.

Production included tech development, interactive website, video post-production, print (OOH + posters), photo production and influencer management.

Agency: Burns Group

Director of Production: Alanda Fellows

Producer: Maria Hummel

Associate Producer: Victoria McMachan

Executive Creative Directors: Sam Arcade and Nicole Lucey

Associate Creative Directors: Meghan Dailey, Whitley Edwards

Photography: Celeste Sloman Photography

Animation: Michelle Morris, Snelgraphix